Reflections on Sensitive Patient Care essays

Reflections on Sensitive Patient Care essays This assignment is a reflective account of events that that took place on a shift while I was at work as a health care assistant at my workplace. It is an establishment that has enrollment of thirteen pupils, and they are also boarding at their home near the school. I will call the child X to maintain confidentiality. I was on shift and it was lunch time and there was short shortage so I was assigned to assist with lunch and feeding. I was introduced to child X who I had not looked after the therapeutic relationship which is the care giver and care receiver relationship, there is the therapeutic rapport to establish from a sense of trust and a mutual understanding exists between the two that build in a special link of the relationship according to Harkeruder and Hagan (2004). Peplau cited in Harkreader and Hagan (2004) notes that a good contact in a therapeutic relationship builds trust as well as would the patients self- esteem which could lead to personal growth for the patient. Re usch (1961) mentions that the purpose of therapeutic communication, is to improve the patients ability to function. So in-order to establish a therapeutic patient-nurse interaction a nurse must show a caring, sincerity, empathy and trustworthiness. This paragraph will discuss my feelings as the events took place. Before I started feeding her I introduced myself, I tried to build a good rapport with her as I did not want her to feel strange as she was not familiar with me. Child A was on a soft diet as she had difficulty with swallowing. I asked her permission to feed her. She looked at me and looked like a blur, I this situation, I showed emphatic listening as I put myself in her shoes. According to Wold (2004) emphatic listening is about the willingness to understand the other person not just judging the persons fact. I touched her shoulder, kept asking and raised my tone a bit because I was afraid that she was not hearing what I w...

Battle of Pydna in the Third Macedonian War

Battle of Pydna in the Third Macedonian War Battle of Pydna - Conflict Date: The Battle of Pydna is believed to have been fought on June 22, 168 BC and was part of the Third Macedonian War. Armies Commanders: Romans Lucius Aemilius Paullus Macedonicus38,000 men Macedonians Perseus of Macedon44,000 men Battle of Pydna - Background: In 171 BC, after several inflammatory acts on the part of King Perseus of Macedon, the Roman Republic declared war. During the conflicts opening days, Rome won a series of minor victories as Perseus refused to commit the bulk of his forces in battle. Later that year, he reversed this trend and defeated the Romans at the Battle of Callicinus. After the Romans refused a peace initiative from Perseus, the war settled into a stalemate as they were unable to find an effective way to invade Macedon. Establishing himself in a strong position near the River Elpeus, Perseus awaited the Romans next move. Battle of Pydna - The Romans Move: In 168 BC, Lucius Aemilius Paullus began moving against Perseus. Recognizing the strength of the Macedonian position, he dispatched 8,350 men under Publius Cornelius Scipio Nasica with orders to march towards the coast. A feint intended to mislead Perseus, Scipios men turned south and crossed the mountains in an effort to attack the Macedonian rear. Alerted to this by a Roman deserter, Perseus sent a 12,000-man blocking force under Milo to oppose Scipio. In the battle that followed, Milo was defeated and Perseus was forced to move his army north to the village of Katerini, just south of Pydna. Battle of Pydna - The Armies Form: Reuniting, the Romans pursued the enemy and found them on June 21 formed for battle on a plain near the village. With his men tired from the march, Paullus declined to give battle and made camp in the nearby foothills of Mount Olocrus. The next morning Paullus deployed his men with his two legions in the center and other allied infantry on the flanks. His cavalry was posted on the wings at each end of the line. Perseus formed his men in a similar fashion with his phalanx in the center, light infantry on the flanks, and cavalry on the wings. Perseus personally commanded the cavalry on the right. Battle of Pydna - Perseus Beaten: Around 3:00 PM, the Macedonians advanced. The Romans, unable to cut through the long spears and tight formation of the phalanx, were pushed back. As the battle moved into the uneven terrain of the foothills, the Macedonian formation began to break down allowing the Roman legionaries to exploit the gaps. Surging into the Macedonian lines and fighting at close quarters, the Romans swords proved devastating against the lightly armed phalangites. As the Macedonian formation began to collapse, the Romans pressed their advantage. Paullus center was soon reinforced by troops from the Roman right which had successfully driven off the Macedonian left. Striking hard, the Romans soon put Perseus center to rout. With his men breaking, Perseus elected to flee the field having not committed the bulk of his cavalry. He was later accused of cowardice by those Macedonians who survived the battle. On the field, his elite 3,000-strong Guard fought to the death. All told, the battle lasted less than an hour. Having achieved victory, Roman forces pursued the retreating enemy until nightfall. Battle of Pydna - Aftermath: Like many battles from this period, exact casualties for the Battle of Pydna are not known. Sources indicate that the Macedonians lost around 25,000, while Roman casualties were over 1,000.  The battle is also seen as a triumph of the legions tactical flexibility over the more rigid phalanx. While the Battle of Pydna did not end the Third Macedonian War, it effectively broke the back of Macedonian power. Shortly after the battle, Perseus surrendered to Paulus and was taken to Rome where he was paraded during a triumph before being imprisoned. Following the war, Macedon effectively ceased to exist as an independent nation and the kingdom was dissolved.   It was replaced by four republics which were effectively client states of Rome.   Less than twenty years later, the region would formally become a province of Rome following the Fourth Macedonian War. Selected Sources Third Macedonian WarBattle of PydnaHistory of War: Battle of Pydna

Human resource Management Essay Example | Topics and Well Written Essays - 1500 words

Human resource Management - Essay Example The three human resource topics that will be emphasize in this analysis are managing sex and gender issues, employee benefits and compensation, and equal employment opportunities. My father’s company currently has only two employees. I envision tremendous growth for this company and within five years it is highly likely the firm could approach a payroll of over 100 employees. One of the topics that must be emphasized by the managers and the human resource department of the company are sex and gender issues. The civil rights and feminism movements of the 1960’s helped women reached equality in the United States. In the past women served the role of housewives. Today there are as many women in the workforce as men. In the 1900 only 19% of women worked, but by 2007 women composed 46% of the labor force (Lee & Mather, 2008). Due to the importance of women in the workplace the company must protect the rights of its workers and provide equal opportunities for employees of bot h sexes. My father’s business will become a place where people feel secured and happy to work there. The best way to achieve that goal is by complying with labor laws to ensure the employees are provided with a safe working environment. Title VII of the 1964 Civil Right Act prohibits sex discrimination in the workplace. â€Å"Title VII applies to private employers, state and local government employers, labor organizations, employment agencies, and joint employer-union apprenticeship programs with 15 or more employees† (Equalrights, 2011). The company will utilize an ethical framework to ensure all employees are respected. Another problem related with gender is a concept known as glass ceiling. The glass ceiling is an invisible barrier that affects the chances of women and minorities to reach the managerial level in an organization due to prejudice (Businessdictionary, 2011). To prevent the glass ceiling from occurring at the organization the firm must hire women and mi norities to become a part of the managerial team as the firm begins to grow. The company must audit its human resource composition every three months. The manager will compare the ethnic and gender composition to determine if the firm’s human resources have a similar composition as the population of the United States. The second human resource issue that the company must manage well is its employee salary and benefit packages. Employees participating in the U.S. labor force expect to get compensated well. In the United States the average salary is $41,673 (Ssa, 2011). The company must perform adequate research on how much each profession is paying in the United States. The salary the company will pay its employees will be equal or higher than the average salary for the profession based on experience. A website that provides excellent information regarding the salaries of different professions based on work experience is Salary.com (Salary, 2011). The company will be able to m aintain a higher employee retention rate if the firm pays competitive salaries. A second component of a total compensation package is the benefits. In today’s economy sometimes employees value benefit as much if not more than salary. The employees knows that a salary can be replaced by getting a different job, but a job that offers tremendous benefits are hard to

Attention Deficit Hyperactivity Disorder Essay Example | Topics and Well Written Essays - 1000 words

Attention Deficit Hyperactivity Disorder - Essay Example itative Services, Office of Special Education Programs (2003) defines ADHD as â€Å"a neurological condition that involves problems with inattention and hyperactivity-impulsivity that are developmentally inconsistent with the age of the child† (p.1). They go on to explain that ADHD is in fact a problem of developmental failure in the part of the brain responsible for monitoring self-control and that it is not a disorder of attention as has been thought all along. The Department estimates that 3-5%of the student population have ADHD, which amounts to 1.46 – 2.46 million children. The National Institute of Mental Health (1996) agrees with this figure and also emphasizes the significance of this prevalence by suggesting that this means that in every class of 15-30 children at least one child will have ADHD. There are three main symptoms of ADHD – inattention, hyperactivity and impulsivity. These symptoms usually appear early in the child’s life over a period of several months. Usually hyperactivity and impulsivity are first observed and later on followed by the inattention. Generally the child can be seen fidgeting with hands a great deal of the time, running around the classroom, not able to sit in seat for long periods of time, blurting out answers to questions impulsively and having difficulty waiting in line or taking turns. These are all signs of the hyperactivity and impulsivity. The inattention that is seen later is manifested by being easily distracted by irrelevant sights and noises and making careless mistakes. Another common feature of the inattention is that the child will hardly finish one task before moving on to another. According to the Office of Special Education Programs, the symptoms can range in type and level of severity with each child. The behavior can be classified into two categories- inattention and hyperactivity-impulsiveness and there are three subtypes of the disorder. The child can either be predominantly inattentive, predominantly

The Strategic Management Of Ryan Air

The Strategic Management Of Ryan Air A Jenoir management consultant is providing consultant service for strategic management of the companies. Senior management team of Ryan air details on the contracts signed with Jenoir management consulting company for get the consulting service in strategic management of the Ryan airs future. As a result of this we carried out a strategic analysis in terms of the environment, industry and also regarding the internal performance of Ryan air. The aim of this report is to provide consulting services to Ryan air for its strategic management in the future. This report will focus on: The strategic analysis of the Macro Environment taking into account the PESTEL factors which will draw out the opportunities and threats, Industry analysis using the Porters Five Forces Model and a Strategic Group Model and Internal analysis drawing out the resources and capabilities and the VRIO using the Value-Chain Model for Ryan air. Thereafter, recommendations will be given as to how Ryan air can improve which will be continued in the second part of this report. Hence, this report will show how Ryan air can perform better in the long run by identifying the key strategic issues. Table of Contents EXECUTIVE SUMMARY 1 Table of Contents 1 1.0 INTRODUCTION 3 2.0 CRITICAL ISSUES 4 2.1 Company Background 4 2.2 Core Problem 5 3.0 ANALYSIS (MODELS / THEORY USED) 5 3.1 EXTERNAL ANALYSIS 5 3.1.1 PESTEL ANALSIS 5 3.1.2 Porters Diamond Model of Ryan air 6 3.2 INDUSTRY ANALYSIS 6 3.2.1PORTERS FIVE FORCES ANALYSIS OF RYAN AIR 6 3.2.2 Strategic Groups 7 3.3 INTERNAL ANALYSIS 8 3.3.1 VRIO/ VRINE of Ryan air 8 Barneys Model for Ryan Air 9 3.3.3 Ryan air Value Chain Analysis 9 4.0 EXTERNAL ENVIROMENTAL ANALYSIS 10 5.0 INTERNAL ENVIORNMENTAL ANALYSIS 11 5.1 Resources and capabilities 11 7.0 CONCLUSION 13 8.0 RECOMMEDATION 14 9.0 REFERENCES 15 10.0 APPENDIX 16 10.1 Appendix 1 16 10.2 Appendix 2 17 10.3 Appendix 3 18 10.4 Appendix 4 19 10.5 Appendix 5 20 10.6 Appendix 6 21 10.7 Appendix 7 22 10.8 Appendix 8 22 1.0 INTRODUCTION The present business world is highly complex, competitive and fast changing. Ryan air started in year 1985 with only 57 staff members and with one 15 seated turboprop plane from the south of east of Ireland to London Gatwick which carried 5000 passengers on one route. Ryan air was the first budget airline in Europe and also more successful low cost airline in Europe. Ryan airs competitive advantage is its ability to grow and outperform others as it is Europes first low-fares, no-frills carrier and in spite of economic instability there has been a growth in profits. (Ryan air 2006) According to Viljoen and Dann (2003)strategic management is defined as the process of identifying, choosing and implementing activities that will improve the long run performance of an organisation by setting directions and by creating on going compatibility. Currently in 2006 European air line industry facing a backdrop and the burgeoning budget sector. In order to analyse Ryan airs strategic will be focus on External, Internal environment and Industry. External environment will be analysing the factors in the macro environment which influence future industry growth and development, factors affecting current and future profitability, position of competitors and strategic groups within the industry, to gain the driving forces of the industry, dynamics and finally to understand international competitiveness. Further more this analysis focus on how Ryan air wants to create value for customers, its customer value and competitive advantage, its activity value chain, customer value the value proposition and determining the business model to deliver the value position, short term and long term focus and sustainability and methodology of analysing business strategy. In final this analysis will focuses on Ryan airs current strategic management views and how it can benefit by using strategic management theories and the means by which the organisational efficiencies of Ryan air would be improved and recommend to management team of Ryan air for improving strategy implementation. 2.0 CRITICAL ISSUES 2.1 Company Background Ryan air started in year 1985 with only 57 staff members and with one 15 seated turboprop plane from the south of east of Ireland to London Gatwick which carried 5000 passengers on one route. Ryan air was the first budget airline in Europe and also more successful low cost airline in Europe. Ryan airs competitive advantage is its ability to grow and outperform others as it is Europes first low-fares, no-frills carrier and in spite of economic instability there has been a growth in profits. In identifying the current business strategy we would be analysing the vision, mission and objectives of Ryan air. The mission of the Ryan air is to become Europe largely gainful low fare by rolling out proven low cost no frills in all markets in which we operate to the benefits of passengers, people and share holders. (Ryan air Report, 2007) Ryan airs social responsibility is providing good service to the passengers. The vision is to firmly establish itself as Europes lading low fares scheduled passenger airline through continued improvement and expanded offerings of its low fare service (Ryan air Report 2007). Ryan airs objectives are 40 percentage increase the market share within the low fare airline sector, in 2012 double the annual passenger transportation to eighty million and to quadruple Ryan airs annual profit up to 1,230 billion. 2.2 Core Problem Ryan air being one of the leading budget air lines in Europe, which is currently facing crisis. Though they were performing well during the last few years, currently European air line industry facing a backdrop and the burgeoning budget sector. Therefore it is necessary for Ryan air to consider the causes of the crisis and necessary action well on time. Due to this reason Jenoir management consultants will be analysing the external, internal and industry, whether Ryan air could over come this barrier. 3.0 ANALYSIS (MODELS / THEORY USED) 3.1 EXTERNAL ANALYSIS 3.1.1 PESTEL ANALSIS Pestle analysis is important for identify Ryan airs strategies through macro external factors. These factors are in the airline industry to understand Ryan airs future external threats and opportunities. (Refer Appendix 1) Political and Legal Security solution is the current move of government about airline industry, which will increase the cost of service. Governments can take an action if there will be any dispute in business deals from Ryan air with Airport. The Ryan air must also adapt its strategies to suit the government legislations and policies and must give more attention to the political of the country where they operate. Ryanair have been involved in various legal disputes with governments both in Ireland and the EU regarding their business deals with airports and airline regulating bodies. Economic Factors Global Economic recession in 2001-2003 had adversely affected many countries and in had collapse the financial strategies of the company. Due to the recession the income level of the people has come down due to that most people are postponing or cancelling their air travel. Socio cultural Factors After the September 11th incident in USA air travel as become a high risk in business in air line industry. More security measures are taken and the passengers are facing difficulties. This has become a huge threat to air line industry. Technological- Ryan airs website is the largest travel website in Europe and this could help them to increase e-commerce and advertising revenue. Their in flight internet gambling, satellite television and web-based check-in is an added advantage for Ryan air. Environmental Factor: The notion that the world is becoming smaller and a move towards eco friendly environment by controlling noise levels and green-house carbon emissions. 3.1.2 Porters Diamond Model of Ryan air Porters diamond model for Ryan air is stated in appendix 2 respectively. 3.2 INDUSTRY ANALYSIS 3.2.1PORTERS FIVE FORCES ANALYSIS OF RYAN AIR Bargaining Power of Supplier Ryan airs main aircraft supplier is Boeing and other one is Airbus. Switching cost will be high when change the aircraft. Fuel prices will affect Ryan airs cost directly, so they are highly dependent the fuel prices and also it is very big threat of their strongest side. Generally regional airports have little bargaining power if they are heavily dependant on one airline but day by day their bargaining power increasing because of the competition between low cost airlines. Besides of those regional airports, bigger airports have very huge bargaining power. (Refer Appendix 3) Bargaining Power of Customers Ryan air is the low cost airline for all Europe destinations and customers are especially in recession times highly price sensitive. It is very easy to change their airline and it is In this customers knowledge about the cost of service is high and there is no customer loyalty for Ryan air. Even though there is no customer loyalty, bargaining power of customers is low. Ryan air is the cheapest airline for all Europe destinations and customers are especially in recession times highly price sensitive. Threat of New Entrants There are lots of barriers to entry and it is very risk to be new in airline industry. The capital that will invest in this sector is very high. It is also hard to take a place current competition and also hard to find suitable airports for the flights. Threat of Substitutes There is not any brand loyalty of customers and Ryan air preferred customer relationship is not close relationship. If their customers find better way to travel they will not feel any hesitation to chose it. So the threat of direct and indirect substitutes is very high and the most important point is there are no switching costs for the customers. Competitive Rivalry The market is highly competitive. Most of Ryan airs cost advantages can be imitative immediately. In Europe it seems like there is an agreement between Ryan air and Easy jet about not to compete head to head. However if any company does decide to compete on the same basis as Ryan air it will be highly critical for Ryan air. 3.2.2 Strategic Groups Strategic Groups have been defined by Finlay (2000) as groups of business that are likely to respond similarly to environment changes and be similarly advantaged or disadvantaged by such changes. Porter (cited in John et al, 1997), suggests that an industry can have only one strategic group if all firms followed essentially the same strategy. At the other extreme each firm could be a different strategic group. Strategic Group Map analysis below of the European Airline industry will indicate that Ryan air has to compete with Aer Lingus and EasyJet very closely while British Airways and other national carriers are in the region. Other smaller budget airlines based across Europe such as FlyBE, German Wings and Hapag Lloyd Express also pose competition in routes which they commonly compete (Little Masters, n.d.). This diagram also shows how the Mega carriers compete within their strategic groups as opposed to the Mid-Sized carriers. Private Mega Carriers: American Airlines British Airways Mid-Sized Carriers: FlyBE German Wings Aer Lingus EasyJet Government-Owned Carriers: British Airways Bulgaria Air Government No: of Destinations High Low Ownership 3.3 INTERNAL ANALYSIS 3.3.1 VRIO/ VRINE of Ryan air VRINE MODEL The top management should be able to identify the resources available in the organisation presently in order to assess whether the resources available are sufficient enough to implement the strategies. So the outcome of the reconstruction depends on the resources available at that time. VRIO of Ryan air Value, Rarity, Imitability, Organization Ryan air values its high service performance. The airline is known for its strict observance on punctuality, high rate of flight completion, and low baggage loss. It purchased modernized fleet which leads to less expensive maintenance with uniform brands used while high aircraft utilization strengthens its business and financial sheet. The rarity of Ryan air is based primarily on its strategic positioning and management operations. Its implementation on low fares service and high level of customer service delivery made Ryan air strong and competitive compared to other firms in the same field. Other firms in the same industry hardly find their ways in imitating the same operations and strategic planning. Ryan air produced effective planning and management operations in which it leads others to imitate. Not all of the tangible and intangible resources like software, fleet designs, infrastructure, organizational culture, and knowledge management can be imitated. Causal ambiguity, time c ompression diseconomies and path dependencies are factors which affect the difficulty of other firms to imitate effective plans of successful firms like Ryan air. Barneys Model for Ryan Air The top management should be able to identify the resources available in the organisation presently in order to assess whether the resources available are sufficient enough to implement the strategies. So the outcome of the reconstruction depends on the resources available at that time. According to the Barneys model can analysis Easy Jet as Ryan airs competitor. Easy jet has enough recourse. For an example they have large number of air craft and their skytrax star rate level is high, so easy jet is valuable. Easy jet is not rare because same strategy what easy jet currently using is other competitors also using. Easy jet can easy to imitate to another company because low fare and also they have enough substitutes (for an example Train, ship). Easy jet is competitive parity. (Refer Appendix 4) 3.3.3 Ryan air Value Chain Analysis Ryan air strongly manages and forms relationships with different suppliers for an example. Boeing and food, beverages etc, to make sure goods are received of requirement standards and on time in order to add value through out its value chain. In order to add substantial value for its service by providing low cost and directly monitors relationships with airports around Europe, so they provide subsidies to the airliner in order for them to provide low cost and seen as adding grater value for customers. In order to reduce the cost and provide low cost to customers Ryan air contracts staff for aircraft handling, ticketing and baggage handling to third parties at competitive rates as well as engine repairs and heavy maintenances of its aircrafts. Therefore reduces direct exposure to employee relationships and disputes reducing costs all through value chain. In order to add greater value for customer, the aircraft staff e.g. pilot, cabin crew, they holds close relationships, giving the right training making them to feel confident to answer on flight questions. The airliner has a commission placed for its aircraft crew linked with the sales of duty paid goods. Therefore close management with aircraft crew ensures good labors turnover reducing the threat of staff being absent for flights, thus seen as adding value for customers. (Refer Appendix 5) 4.0 EXTERNAL ENVIROMENTAL ANALYSIS The external organizational environment includes all elements existing outside the boundary of the organization that have the potential to affect the organization (Daft, 1995). The environment includes competitors, resources, technology and economic conditions that influence the organization. The external environment can be further conceptualized as having two layers generally and task environments. The general environment is the outer layer that is widely dispersed and affects organization indirectly. It includes social, demographic and economic factors that influence Ryan air. The most important part concerning in the task environment which is closer to the organizations; its includes the sectors that conduct day to day transaction with the organization and directly influence their basic operations and performance: suppliers, competition, customers and the labour market. (Refer Appendix 3, 6) 5.0 INTERNAL ENVIORNMENTAL ANALYSIS All organizations have strength and weakness in its areas of business. No organization is equally strong or weak in all areas (David, 2005). The process of internal environment parallels that of the external analysis. Resources come in many forms form common factor inputs to highly differentiated resources that are developed over a man years and are very difficult to replicate (Collins and Montgomery 1998). Internal environment analysis involves a study of culture, structure and resources including technology adapted by the origination. 5.1 Resources and capabilities Ryan airs main tangible resource is air craft. Their intangible resource includes things such as companys reputation (first budget airline and low fare airline), brand name (Ryan air), technical knowledge (100 percentage online ticket booking), patent and trademark. A competitive advantage is the set of factors and capabilities that allow firms to consistently outperform their rivals. (Refer Appendix 7) Tangible Resources Air craft Technical Advancement Equipements Competencies Price, Quality service, Reliability Competitive advantage of Ryan air Capabilities Low cost, High profit Intangible Resources Ryan airs Reputation Brand name Low fare Technical knowledge Figure 1: Resources based view if competitive advantage of Ryan air 6.0 SWOT ANALYSIS This analysis is an effective way of identifying internal strengths and weaknesses of Ryan air and of investigative opportunities and threats of the external environment. (Refer Appendix 8) Strengths Ryan air is the largest and most successful of Europes low cost airline. This fact is strongest selling point for Ryan air. Result of this low cost strategy, which increases customers and airline, is expanding rapidly. Ryan airs website was the largest travel website in Europe. And the fifth most recognized brand on Google. According to the Ryan air annual report 2006, Ryan airs ancillary revenues (include non flight schedule services) had climbed by 36 percentage. Weaknesses Ryan air is the least favorite airline in the world. Passengers who travel in Ryan air lose their luggages very often. Ryan air staffs are considered to be very unfriendly and there is common issue that the process always delays. Ryan air was only mid range or below average in its P/E multiple relative to peers like easy jet, whose shares had risen by 46% during the year. Ryan air has been criticized for many aspects of its customer service. Opportunities They have potential market share. Because low cost airline market share not reached the peak level. Ryan air has better opportunities to dominate and catch up with the competition in the European airline industry in terms of providing more quality service. The continuous initiatives of the company in diversification of its revenue resources also open new opportunities to make the business become stronger to outgrow all its competitor companies. Threats Ryan air faced various challenges as it entered the second half of fiscal 2007. The airline itself predicted that its extra capacity building would create uncertainty about the success of new routes, locations and other difficulties. These were extra marketing and discounted fare costs incurred in launching new routes, as well as overcapacity leading to price cutting by rivals. 7.0 CONCLUSION By taking into consideration the above analysis, Jenoir management consultant believe Ryan air has gained competitive advantage since there is a greater opportunity and strengths regarding to the air line industry. Based on the External, Internal and Industry analysis, there are some major issues which were identified by Jenoir management Consultant analysis team in relation to Ryan air have weaknesses and threats. There are many areas which Ryan air should workout. Systematic, healthy and an organic organization contribute much to the success of Ryan air. An organization with clear objectives and capable to draw everyone to work with these objectives will lead to its success. For airlines, the future will hold many challenges. Successful airlines will be those that continue to tackle their costs and improve their products, thereby securing a strong presence in the key world aviation market. Therefore taking into consideration these detrimental impacts to the entity Jenoir management Consultant analysis team formulated certain recommendations for Ryan air to perform the task of a guideline in overcoming these weaknesses and threats, by systematically utilizing these recommendations. Ryan air will be able to convert its current weaknesses into opportunities and strengths in the future. However risk management in the strategic management must be given an important consideration in strategic management plan implementation process. 8.0 RECOMMEDATION Based on External, Internal and Industry analysis, Jenoir management consultants is recommended that Ryan air consider the move their business with low cost strategy in to international market, so Ryan air should has a detailed plan for this and be able to provide good customer service to the customers like by having discounted flights, promotion to keep the competitive advantage at a stable mode within its competitors and also will need to focus more on the core competition that will help Ryan air to practically designs suitable airline operation within their market. There are some other recommendations for Ryan air, Ryan air, being the market leader in the budget airline industry is performing very well as of now. But it does need to take into account all the factors discussed above. Ryan air also has to make sure that even though Michael OLearys tactics work today, they may backfire tomorrow. Ryan air should slow down on the aggressiveness of its strategic planning and implementation so that it can avoid getting into trouble with the governments and end up paying millions. In order to retain its employees, motivate them and also another means of cutting costs, Ryan air can adopt a similar strategy that of Jet Stars JEN (Jet star Employee Network). This intranet software is both the sophistication and the functionality necessary to gather, share and communicate key corporate, HR and time critical staffing information. Head of Corporate Relations, Simon West away says JEN delivers ongoing savings of about $130,000 annually (Story, 2009, p.18). 9.0 REFERENCES Collins, D.J., Montgomery, C.A. (1998), Competing on resources: strategy in the 1990s(Volume 73), Harvard Business Review Daft, Richard L. (1995). Organizational Theory: Cases Applications. (4th edition.) : West Publishing Company David, R.D.(2005). Strategic management: concepts and cases. (10th edition): Prentice Hall of India Find Article (2005). EasyJet to enter Irish Market for first time. Retrieved April 21, 2010, from http://findarticles.com/p/articles/mi_m0CWU/is_2004_Nov_23/ai_n7074328/?tag=content;col 1 Find Article (2009). Company Watch Ryanair. Retrieved April 22, 2010, from http://findarticles.com/p/articles/mi_6781/is_2009_August_24/ai_n42028112/?tag=rel.res1 Hodgson, N. (2009, November 20). Ryanair set to overtake EasyJet in JLA ranks. Daily Post Liverpool. RetrievedApril 19, 2010, from http://findarticles.com/p/articles/mi_8008/is_20091120/ai_n42256727/ Hubbard, G. Rice, J. Beamish,P. (2005). Strategic management thinking analysis action. (3rd edition). Pearson education Australia Lagadec, K. (2008). Airbus and Boeing face a dark and painful future. Post Carbon Institute. Retrieved April 20, 2010, fromhttp://www.postcarbon.org/article/40546-airbus-and-boeing-face-a-dark/13913-energy The Airline Industry. (n.d.). retrieved April 21, 2010, from http://adg.stanford.edu/aa241/intro/airlineindustry.html Viljoen, J., Dann, S. (3rd Ed.). (2003). Strategic Management: Planning and implementing successful corporate strategies. NSW, Australia: Pearson Education Australia. 10.0 APPENDIX 10.1 Appendix 1 PESTLE ANALYSIS OF RYANAIR Political Environment National airlines supported by certain countries Europe union expansion with new routes and new competitors. New European Union rules and regulations. Due to the government stability tourism will be increase, which is good for Ryan air. New different tax policy for different countries. Economic Environment Threat of Ryan air is increasing fuel price. Taxes and Interest rates Decrease of US dollars Increasing business class travelling The threat of the substitutes Rise of airport handling charges SOCIAL FACTORS Increasing grey market, which is the trade of a commodity through distribution channels, which while legal, are unofficial, unauthorized, or unintended by the original manufacturer. Populations growth does an ageing population affect them i.e. baby boomers, lots of people in that life stage have more disposable income to spend Safety solutions Trend TECHNOLOGICAL FACTORS Internet sales and Increased internet competitions High speed trains Online check in Low fuel use LEGAL FACTORS Privatizing of airline industry Illegal subsidies from airports Competition laws in aviation industry Allegations of false advertisement Rules and regulations about Carbon emission level ENVIRONMENTAL FACTORS Noise level controls , Global warming ,2.6% of Carbon emission in the EU, so this gas will effect Green house 10.2 Appendix 2 Porters Diamond Model of Ryan air Factor Condition Demand Condition Firmly strategy structure and Rivalry Related supporting Industries Change Government Firm Strategy, Structure and Rivalry Environmentally concerned. Entrants of other Low Cost Carriers Factor conditions Technological advancement. Demand conditions Demand is increasing for Low fares air travel. Related and supporting industries Car hire, Hotels, Travel insurance, Baggage tracing, Free city guides, Ticketing, Aircraft handling ,Airport coach and other services 10.3 Appendix 3 Porters Five Forces model Bargaining power of Supplier Bargaining power of Buyers Threat of New Entrants Threat of Substitutes Competitive Rivalry 10.4 Appendix 4 (Source: VRIO model / Barneys model http://www.web-books.com/eLibrary/ON/B0/B58/033MB58.html) Competitive Implications from Recourses ( Easy jet as Ryan airs competitor) Valuable Rare Difficult to Imitate Without substitutes Competitive Implication Yes No No No Competitive parity 10.5 Appendix 5 Value Chain Analysis of Ryan Air Firm Infrastructure (Head Quarters) Technology Development (Internet, Integrate system, Low tech marketing , Internet sales) Human Resource Management ( In house, Low cost training, Management control, Limited crew, performance contracts) Procurement (Boeing discount, Alliances, Low cost, out sources private) Inbound Logistic (Quality training, Low cost supplier, Airport agreement) Operation (No frill, low cost ) Outbound Logistic (Reliable service, quick turn around) Marketing and Sales (Free publicity, Low cost, promotions, Internet sales) Services (High productivity, Limited resourses) 10.6 Appendix 6 Location of the organization general task and internal environments Technological CUSTOMERRS Task Env Internal Environment Socio cultural LABOUR MARKET Employees Culture International COMPETITORS Management SUPPLIERS Legal/ Political Economic It can be noted that SUPPLIERS forms an integral part of task environment and the role of importance of suppliers of components. 10.7 Appendix 7 Resources There are two kinds of resources, tangible and intangible which can further be categorized into financial, human, physical and intellectual capital. Physical Resources which Ryan air possesses is 196 Boeing aircrafts. Huge amount of money was being spent for the aircraft maintenance and they need to keep the resources proper and running to make sure that these will not harm their low cost structure. They also have the youngest fleet in the whole of Europe with a highly fuel efficient capacity. Financial Resources Ryan air is the highest profit making low cost structured airline. According to OHiggins (2007), Ryan airs profits have been increasing 8.5% on average per year. It also goes onto say that in its Annual General Meeting in 2006; the airline had delivered 12% increase in net profits despite a 74% increase in fuel cost. Human Resources Initially Ryan air started with only 25 employees and had 3500 people by the year 2006 and all of them are entrenched with a cost cutting approach. Ryan air employees a very much dedicated as Ryan air pays its employees well. In its 2006 annual report it claimed to have the highest pay figures than any other major European airline. Also by tailoring rosters, the carrier maximized productivity and time off for crew members. The biggest HR advantage Ryanair has is Michael OLeary. Intellectual Capital The high

Figures in literature Essay

â€Å"As figures in literature, the women portrayed in these stories are either worshipped of they are victims; they are rarely just allowed to be themselves†. Women of the nineteenth century were generally regarded as being inferior to men and were treated with little respect. At the beginning of the century, women enjoyed few of the legal, social or political rights that are now taken for granted in western countries. This meant that they could not vote, could not sue or be sued, could not testify in court, were rarely granted legal custody of their children in cases of divorce, were barred from institutions of higher education and had extremely limited control over personal property after marriage. Women were expected to remain subservient to their fathers and husbands. Their occupational choices were also extremely limited. Middle and upper class women generally remained at home, caring for their children and running the household while lower-class women often were domestic servants or labourers. Many women had to fight the battle of conforming to society’s views against their own freedom and independence, an idea which â€Å"The Yellow Wallpaper†, â€Å"The Woman’s Rose† and â€Å"26 Men and a Girl† discuss and explore. Therefore women often could not be themselves. â€Å"The Yellow Wallpaper† shows the narrator’s struggle to deal with both mental and physical confinement. The narrator is mentally trapped by the views of society and her husband, John. She is not allowed to be herself so she confides in â€Å"dead paper†. This allows the reader to see who she is – a strong-minded and independent woman, shown by the repetition of â€Å"personally†. Physically the narrator is trapped by the room which she is staying in, â€Å"for the windows are barred†. These barred windows can symbolise entrapment or a prison cell. From the beginning of the text the story is very personal as it is written in the first person. The narrator is very interesting as she writes using many one sentence paragraphs, making the story seem very realistic, â€Å"Still I proudly declare that there is something queer about it. † The realism comes from the narrator’s style of writing – continuous streams of thought which could also suggest her state of mind. In the story the narrator shows us that she does not get anything she wants, â€Å"John has complete control†. John controls every aspect of the narrator’s life, even her thoughts. This becomes clear when she is writing, but then stops and contradicts herself. The narrator finds herself stopping her line of thought for fear of what John would say, â€Å"I know John would think it absurd. † Everything in and around the house is separated and divided, boxed in, and locked like a prison, much as she is held captive in her own room, â€Å"there are hedges and walls and gates that lock, and lots of separate little houses for the gardeners and people†¦ I never saw such a garden – large and shady, full of box-bordered paths,† In fact, the house itself seems designed for men. Larger-than-life mansions were typically symbols of masculine aggression and competitiveness, while it’s being a â€Å"hereditary estate† reminds us it was probably passed down to men in the family. It is immediately apparent in the story that the narrator is treated as being inferior to many men, particularly her husband John. Being a physician, he has made a ‘schedule’ for her. She is told to stay in bed, suppress her imagination, and most importantly to discontinue her writing, even though it makes her feels better, but she does not say a word. Her schedule also makes her unable to show her true personality. The readers are the only ones who really know what the narrator is like, â€Å"Personally I disagree with their ideas,† she writes, â€Å"Personally, I believe that congenial work, with excitement and change, would do me good. † From this repetition of â€Å"personally† we can assume that the narrator is very independent. This statement, â€Å"What is one to do? † implies a lack of self-confidence and a feeling of inferiority. She speaks as though her opinions do not count in any way. However, she is very accepting of this, which was often the general feeling of women at the time. The narrator belittles herself several more times throughout the story â€Å"I meant to be such a help to John, such a real rest and comfort, and here I am a comparative burden already†. â€Å"The Yellow Wallpaper† is driven by the narrator’s enthusiasm to interpret the wallpaper and realise that it symbolizes something that affects her directly. The wallpaper develops its symbolism throughout the story. At first it seems merely unpleasant; it is ripped and an â€Å"unclean yellow. † The worst part of it is the formless pattern, which fascinates the narrator as she attempts to figure out how it is organized. After staring at the paper for hours, she sees a ghostly sub-pattern behind the main pattern visible only in a certain light. She then sees a woman, which could be a sign that her mental state is deteriorating, or it could be a projection of the narrator onto the wallpaper. This woman puts an element of mystery and excitement in the narrator’s life and it gives her something to think about other than her own health. The desperate woman is constantly crawling and stooping, looking for an escape from behind the main pattern, which has come to resemble bars of a cage. The bars of the cage can symbolise the barred windows in the narrator’s room which in turn symbolise jail. The wallpaper can also represent society’s view in which the narrator finds herself to be trapped by. When the narrator finally identifies herself with the woman trapped in the wallpaper, she is able to see that other women are forced to creep and hide behind the domestic patterns of their lives, and that she herself is the one in need of rescue. The horror of this story is that the narrator must lose herself to understand herself. She has untangled the pattern of her life, but she has torn herself apart by getting free of it. An odd detail at the end of the story reveals how much the narrator has sacrificed. Now she is horribly â€Å"free† of the constraints of her marriage, her society, and her own efforts to repress her mind. The narrator has no name which could show the lack of identity and recognition women were used to in the nineteenth century. However, the fact that the narrator has no name could mean that Charlotte Perkins Gilman wanted the narrator to symbolise all women at that time. The narrator seems to have a lack of self esteem and is unsure about her thoughts and what she wants to say. This can be seen when she breaks up her sentences using hyphens, â€Å"I wonder – I begin to think – oh I wish John would take me away from here! † The narrator is free of her constraints of her marriage as she has detached herself from her husband, John. While she would usually call him â€Å"John† or â€Å"my husband† she now refers to him as â€Å"that man†, which can underline the fact that her strength as a woman and also her strength as a character has increased. The end of the story shows a switch in power between the narrator and John. At the beginning John had all the power, however at the end the narrator has power over him. We can see this when John comes into the locked room and faints in her path, â€Å"now why should that man have fainted? â€Å", [†¦ ] â€Å"I had to creep over him every time† which can also suggest the fact that women can gain temporary control over men, but they will never seem to be free of them. At the end of the story the narrator believes she has won, â€Å"I’ve got out at last† by setting the woman free from behind the main pattern of the wallpaper. By setting the woman free from behind the wallpaper it can also suggest to the narrator is being set free as well. The narrator made a huge sacrifice in escaping and as a result, at the end of the story, we see that she has lost her narrative; her writing has become less fluent and fragmented, with no structured pattern. This can be seen on the last two pages with the extensive use of exclamation marks. There would be many social consequences of the narrator’s actions. By setting free the woman, it implies that the narrator and the woman are very much the same, as they are both trapped; the yellow wallpaper is trapping the woman, but the barred windows and society are trapping the narrator.

Persuasive Essay On Drink And Drive - 870 Words

Drink and Drive Have you ever watch people on the road, driving side to side that you can assume that the driver is drunk? Alcohol is a substance that reduces the function of the brain, impairing thinking, reasoning and muscle coordination. All these abilities are essential to operating a vehicle safely (reference 3). Millions of people in worldwide, do drink after drive. Most of them say or might say â€Å"Nothing happened, I got home safely, and nobody got hurt?† Just because you made it home safely does not mean that it is a right decision. Every day, almost 29 people in the United States die in alcohol-impaired vehicle crashes-that’s one person every 50 minutes in 2016(Reference1). When a drunk individual makes a decision to get on the†¦show more content†¦These people truly need to recognize that driving after drinking is deadly. All these problems, nevertheless people still do not represent enough consciousness. There are several things that we can discuss about this pro blem; Drink and drive. First of all, we need to educate more constantly and effectively. To prevent drink and drive as much as possible, government should change the requirement of driver license that they require to take the courses. These courses should educate people about law such as OWVI (Operating While Visibly Impaired), OWI (Operating While Intoxicated) and the penalties. In addition, it should include the effects of blood alcohol concentration with typical effects and predictable effects on driving. For an example at BAC of .02, the typical effect is some loss of judgement; relaxation, slight body warmth, altered mood. Also predictable effect on driving that decline in visual functions which rapid tracking of a moving target and in ability to perform two tasks at the same time that divides attention. At BAC of .08 which contagiously dangerous, the typical effects are muscle coordination becomes poor (e.g., balance, speech, vision, reaction time and hearing), harder to detect danger; judgement, sel f-control, reasoning and memory are impaired. Furthermore, the predictable effects on driving are even worse that concentration, short-term memory loss, speed control,Show MoreRelatedThe Effectiveness of Dr Pepper Advertisements Essay1201 Words   |  5 PagesAdvertisements Advertising appears in every part of our lives. What ever we see or do in a day involves advertisement. For example, buying a drink, waiting at the bus stop, or walking past a shop window. All have some sort of advertisements displayed. Advertising is a very productive and successful business. Advertising drives the majority of products we buy, and no matter what we do, we cannot escape it. 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